Geneva Preshow: Rolls Royce Phantom 102EX with Full-Electric Drive

Rolls Royce will be showcasing a one-off, fully electric powered Phantom at the Geneva Motor Show on 1 March 2011. The British automaker said the car will serve as a working test bed to explore the feasibility of battery-powered Rolls Royce models in the near future.

“We have engineered the world’s first battery electric vehicle for the ultra-luxury segment,” said CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood. “With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future.”

The 102EX, also known as the Phantom Experimental Electric (EE), will go on a world tour in 2011 offering Rolls Royce owners and enthusiasts in Europe, the Middle East, Asia and North America the opportunity to test drive the car and share their experiences, thoughts and concerns directly with the company.

According to Rolls Royce, these include the 102EX's ability to deliver an acceptable range between re-charges and to operate in extreme weather conditions, as well as to benchmark reliability and quality against customer expectations.

“I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience,” added Müller-Ötvös. “It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future.”

Rolls Royce said it will reveal photos and full technical specifications for the 102EX at the Geneva Salon on March 1.

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Here's another car I'd never heard of, the "Chinese Eye" 1965 Rolls Royce Silver Cloud

Read about it http://www.automobilesdeluxe.tv/1965-rolls-royce-silver-cloud-chinese-eye-drophead-coupe-and-its-for-sale/ but it doesn't say if this was a coachbuilt custom, or a factory design

Rolls-Royce Apparition concept messes with our heads

To say that we see a lot of student car designs here at Autoblog would be a gross understatement. We see hundreds of ‘em. Some are more interesting than others, but every once in a while, a design comes across our desks that takes our impression of what a car can look like and completely turns it on its head. This is one such example.

Dreamt up by one Jeremy Westerlund while studying at the Art Center school of design, the Rolls-RoyceApparition is a rolling trompe-l’œil that at once both reaches back into the automaker’s history and extends into the future.

The design is based around the old motor carriages that had a chauffeur sitting up front, exposed to the elements, with the passengers coddled inside. Like most contemporary Rolls models, the front is utterly dominated by the prominent grille and hood ornament. It features unique touches like real mahogany inserts in the wheels, and the imposing overall shape is long and low: the designer took his cues from sailing yachts, and even though the model is built to 1:4 scale, it’s still nearly six feet long. If such an extreme example of fantasy ever became reality, it would measure 279 inches overall – that’s over 23 feet, or about four feet longer than the Phantom. See if you can wrap your head around it in our extensive high-resolution image gallery below.